Heavy Equipment Sales Representative

United States·Richmond Hillmid

SalesAccount Executive

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Key Responsibilities

Markets new and used equipment, products and services by being proficient in approach, interviewing, demonstrating, negotiating and closing skills.

Technical Tools

SalesAccount Executive

~1 min read

~1 min read

Markets new and used equipment, products and services by being proficient in approach, interviewing, demonstrating, negotiating and closing skills.
Strives to maintain best possible profit margin per transaction.
Calls on potential and existing customers for the purpose of increasing and maintaining customer base.
Follows up on leads and phone calls promptly.
Expected to hit annual sales projections for their territory.
Required involvement in related customer shows and associations.
Ability to listen intently to others.

Interacts with contacts in a caring, professional, courteous and timely manner.
Provides needed solutions to enhance customer equipment operations and address customer concerns and problems.
Arranges product demonstrations on request to qualified customers. May assist in training personnel on equipment use.
Responds promptly to resolve customer issues and needs; involving all departments at Vermeer Southeast.

Responsible for turning in Call Reports and Customer Hot List on a weekly basis.
Provide accurate and professional price quotes to customers in a timely manner.
Ability to evaluate customers equipment and give accurate trade allowances with assistance of sales manager.
Maintain accurate information (i.e., quotes given, notes, equipment purchased, sales reports, etc.) of customers account utilizing existing database.
Competence in accurately completing Warranty Cards, Delivery Agreements, Demonstration Agreements, Rental Agreements, Financial Documents, and any other related documentation and provide them in required time frame.
Required to follow proper recording procedures when transporting equipment from the dealership.
Required to follow up with unpaid equipment invoices.
Required to follow proper procedure (Prep Orders) for preparing equipment for sale, rental, or demonstration and give adequate notice to service department for equipment inspection.

In-depth knowledge of Vermeer and competitive equipment.
Communicates key features and benefits of Vermeer equipment and how they apply to the customers individual needs.
Competence of how to operate Vermeer equipment.
Clarity in the proper application and limitations of entire product line.
Retain key specifications of entire product line.
Understands and communicates the required daily maintenance of Vermeer products upon delivery.

Prepare a strategic daily written action plan to follow.
Maintain proper market balance and territory coverage within all counties of assigned territory to maximize market share.
Maximizes time in territory cultivating relationships with existing customers.
Actively seeks out new business by consistently calling on prospective accounts.
Utilize GPS Mapping Program for maximum efficiency and proper territory coverage.
Utilize Customer Management Software Program to accurately track customer data.

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Previous Industry experience desired. Must have a minimum of two years sales experience.
Graduation from high school or GED equivalent. College degree a plus.
Bilingual is a plus – English/Spanish
Basic Competence in Microsoft Word and Excel.
Ability to understand, read, and follow verbal and written instructions.
Must be able to multi-task and be detailed oriented with demonstrated follow through and organizational skills. Demonstrated interpersonal skills.
Basic typing and computer skills
Must have (or be willing to obtain) a valid CDL Class A License.
Clean driving record required.
Knowledge of industry practices.
Working knowledge of the hazards and safety precautions common to equipment.