WeLab Bank - Bancassurance Sales Lead (Long‑Term Insurance)

WeLab, a leading pan-Asian fintech platform, operates two digital banks (WeLab Bank and Bank Saqu) as well as multiple online financial services in Hong Kong, Mainland China, and Indonesia, with over 70 million individual users and over 700 enterprise customers. WeLab uses game-changing technology to help users access credit, save money, and enjoy their financial journey.

At WeLab, we always put our people first. Embarking on a career with WeLab means being part of the driving force to make financial services accessible for everyone. In our flat and agile organization, you will get all the opportunities to make real impacts and deliver change. Most importantly, while you achieve greatness, we will ensure you have an amazing experience at WeLab!

Our team is energetic and passionate who can deliver and execute, and we are looking for intellectually curious, open-minded, and smart-working individuals who are just as passionate as we are about making financial services enjoyable.

Join us to build a better financial future for everyone! 

About You:

• You're a go-getter with mad juggling skills (or multiple hats) who can thrive in a fast-paced, agile environment
• You enjoy doing purpose-led and meaningful work
• You have a strong thirst for knowledge and are driven to find solutions that don't exist yet
• You are comfortable with ambiguity and extremely resourceful (in your past life, you could've been a detective)
• You always find a way to get things done without sacrificing the quality of your work, integrity, and values
• No task is off limits for you
• You are humble and prioritize the success of the team over your own with an eagerness to help those around you
• You don't shy away from challenges and can bounce back from setbacks

What you’ll do and what success looks like in this role

• Lead and scale WeLab Bank’s bancassurance sales channel for long-term insurance by designing a high-impact sales model with insurer partners, driving frontline performance, and delivering sustainable, compliant growth
• Own the end-to-end sales strategy and execution for long-term insurance products (e.g. life, critical illness, medical, retirement, and savings), ensuring strong customer engagement, conversion, and retention across both digital and assisted channels
• Generate appointments, analyse customers’ personal financial situation and recommend suitable financial and protection solutions
• Drive seamless integration of insurance solutions into the bank’s broader customer journey, enabling effective cross-sell and upsell through data-driven targeting and customer insights
• Build and lead a high-performing sales team, fostering a strong performance culture with clear accountability, coaching, and capability development to achieve ambitious business targets
• Partner closely with internal stakeholders across Digital, Marketing, Business Intelligence, and Product teams to enhance customer experience, optimize lead generation, and improve sales effectiveness
• Collaborate with insurer partners to co-develop sales initiatives, campaigns, and activation strategies, ensuring alignment on commercial goals and customer outcomes
• Ensure robust governance and compliance by adhering to Insurance Authority (IA) and HKMA requirements, embedding strong sales quality controls, and upholding fair treatment of customers (TCF) principles
• Own sales performance, including forecasting, pipeline management, and reporting, and provide regular insights to senior management on opportunities, risks, and performance improvement actions

What is required and what we’re looking for

• Bachelor’s degree in Business, Finance, Marketing, or a related discipline
• Holder of Insurance Intermediaries Qualifying Examinations (IIQE Papers 1, 2, 3 or equivalent)
• Minimum 8 years of experience in bancassurance or insurance distribution within banks, financial institutions, or insurers in Hong Kong, with proven experience in a supervisory or leadership capacity
• Strong track record in building and scaling bancassurance sales, particularly in long-term insurance products (protection, savings, retirement)
• Hands-on sales leader with the ability to operate at both strategic and execution levels, driving frontline performance and delivering measurable results
• Deep understanding of insurance products, customer needs, and regulatory requirements, with the ability to translate insights into effective sales strategies
• Strong commercial acumen with data-driven decision-making capabilities
• Proven ability to work effectively in a matrix environment and manage multiple stakeholders, including external partners
• Excellent communication and interpersonal skills, with fluency in English, Cantonese, and Mandarin

Perks and Benefits to enrich your experience at WeLab:

• Learning and development stipend - we value lifelong learning and believe the best way to invest in our employees is to encourage them to continue to learn
• Wellness and happiness – Numerous activities to let you focus on your physical and mental wellbeing, complemented by happiness dollars (basically, an extra stipend!) to spend on anything that makes you happy. We allow flexible time offs to take care of personal matters and to enjoy time with family and friends
• Comfortable and positive work environment – Open plan office for easy collaboration and social with your colleagues, or branch out into your own thinking pods when needed, with FREE food and drinks for when you want to recharge
• Work smart, play hard – Connect with your colleagues over food and drinks at the stocked pantry, in the spacious social area with board games and a ping pong table, or over activities like hiking, yoga, badminton, etc.
• A big and contagious smile on everyone’s face to make you happier :)

WeLab’s Awards & Recognitions:

• Asia Banking Finance Retail Banking Awards: Virtual Bank of the Year - Hong Kong  
• CNBC Disruptor 50: the only Hong Kong-based company on the list 
• Financial Times Asia-Pacific High-Growth Companies: #2 in ranking  
• The Chinese University of Hong Kong “Corporate Innovation Index”: #1 in ranking 
  

We offer a competitive salary package to the successful candidate. If you are interested in joining this exciting team, please apply with resume via the "Apply" button below.

All information provided by applicants will be used for recruitment purposes only. Information of unsuccessful applicants will be destroyed within 24 months of receipt.