Paid Search Account Manager

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

We are a team of approximately 17 people, split across onshore and offshore, working on a broad mix of clients including Petplan, LV, Allianz Engineering, The Observer, First Group (Avanti West Coast, GWR and SWR), KFC, Liquid IV, M&S, Mazda, TNZ, Unilever and YBS.

We are now looking for a new Paid Search Account Manager to come and join the growing Paid Search team based in London, working on the Petplan account.

As a Paid Search Account Manager, you will be responsible for owning the day to day execution of all elements of paid search activity on Petplan, employing strong platform knowledge and supplier relationships to deliver flawless testing, media plans, optimisation and analysis. Petplan is the UK's leading pet insurer, and search is a critical channel for reaching pet owners at the moment they are looking for cover, so your work has a direct line to business performance.

The role involves managing one or several juniors, overseeing their work and their development to successfully execute client deliverables and exceed the client's expectations. While the focus is Petplan only, you will also lend support to the wider Allianz account when required, acting as a key point of contact across those teams.

• Effectively manage your and your team's designated search accounts, ensuring ongoing and timely optimisation is delivered; proactively looking for both tactical and strategic optimisation opportunities and forecasting, while working with the AD to devise campaign strategy and translate this into campaign delivery.
• Take responsibility for wider client or team deliverables (such as performance commentary or weekly reporting) and guide more junior team members in how this can be effectively achieved.
• Ensure adherence to paid search channel best practices for clients and contribute to the development of search best practice.

• Develop strong relationships with your client and key suppliers, leading team communications with these stakeholders. Have expert knowledge of client and agency structures.
• Foster a good working relationship across all client teams to facilitate flawless execution of plans, building rapport to become a trusted advisor.
• Have strong knowledge of the pet insurance and wider financial services sector, shared to build strategies and plans. Identify strategic issues and raise questions to help stakeholders explore and understand their wider business challenges.

• Be a motivational manager, leading by example while encouraging and coaching one or several juniors on the team, providing feedback and recognition for a job well done.
• Delegate and manage workloads across the junior members of the team, including offshore colleagues where required, while supporting and educating planning teams on the benefits and purpose of paid search.
• Assist with the recruitment process for the immediate and wider team when required. Attend interviews and act as an ambassador for the team to potential candidates.

• Make full use of the technology available, implementing processes and practices that maximise operational efficiencies while identifying opportunities for process improvement, and providing recommendations.
• Take ownership of issues when they arise and proactively suggest ways to resolve these and prevent them from happening in the future.
• Contribute to the development of strategic revenue and services opportunities.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About you:

• Paid Search expertise with current dated certifications, and excellent knowledge of bid management, core PPC technology platforms, data analysis, and understanding of the strategic and tactical application of paid search and digital marketing in general.
• Hands on experience across Google Ads and Microsoft Ads, with strong working knowledge of SA360 for bid management and reporting, and Looker Studio (formerly Data Studio) for building clear, actionable dashboards.
• Confident planning and running newer campaign types such as Demand Gen and YouTube, and comfortable applying them to drive both performance and reach.
• An understanding of holistic search, working closely with organic and SEO teams to align activity and deliver the best combined outcomes on the SERP.
• Lead and promote continuous innovation, and test and learn opportunities for the team and clients.
• Create a positive climate to drive team performance while motivating others to strive for continuous improvement.
• Ability to communicate effectively with people from diverse backgrounds, cultures and countries.