We’re looking for a Director of Sales to lead the turnaround and future growth of Moonpig Group’s third-party revenue channels across e-retail, physical retail and B2B.
Reporting to the Commercial Director for Experiences, this is a high-impact leadership role with full P&L ownership. You’ll take the lead in restoring growth, improving margins, and rebuilding commercial control across channels that are strategically important and full of untapped potential.
As part of the Experiences Division leadership team, you’ll work across Buyagift (transitioning to “Buyagift by Moonpig”) and Red Letter Days. A key part of your role will be shaping how the Moonpig brand shows up in third-party channels unlocking new demand, strengthening partnerships, and improving commercial performance.
Our owned channels are performing strongly, but third-party channels need fresh energy, sharper execution, and clear direction. That’s where you come in. You’ll reset standards, reintroduce pace and accountability, and build a clear path back to sustainable growth.
This is a hands-on role in a fast-moving environment. You’ll balance strategic thinking with real delivery stepping into trading decisions, leading negotiations, and solving problems in real time. It’s a true turnaround opportunity, where your impact will be visible from day one.
P&L ownership and turnaround delivery
Own the full P&L for third party channels, including sales, margin, profit and forecast accuracy
Stabilise performance and deliver a clear, credible recovery plan with measurable milestones
Take early, decisive trading actions to protect delivery against budge
Create clarity around performance drivers, strengthening commercial control and accountability
Trading rhythm and performance discipline
Establish a strong weekly trading rhythm across all channels
Focus performance conversations on what drives results and what needs to happen next
Move the function from reporting to action, with clear ownership and follow-through
Set clear targets by account and B2B channel, aligned to revenue, margin and growth goals
Improve forecast accuracy through disciplined pipeline management
Channel strategy and execution
Define the role of third party channels within the Experiences growth strategy
Position Buyagift as a leading partner, using the Moonpig brand to expand reach and sales
Identify and unlock new, underutilised channels to drive incremental growth
Shape compelling propositions by channel, including boxed gifts, gift cards and digital products
Balance growth with margin through smart pricing, promotions and cost control
Build clear, commercially grounded growth plans for every channel
Commercial negotiations, account growth and new business development
Lead senior negotiations to improve terms, visibility, funding and margin outcomes
Drive new business across marketplaces, e-commerce platforms and retail partners
Build a strong pipeline of opportunities, with clear ownership and delivery milestones
Reset expectations with partners and introduce structured, outcome-focused planning
Oversee key agency relationships, including Amazon marketplace performance
Operational excellence
Re-establish high standards across availability, stock performance, content and distribution
Strengthen catalogue quality and retail execution across all channels
Protect margin through disciplined trading practices
Remove blockers quickly by aligning teams and partners around solutions
Set clear performance standards and SLAs across agencies and operational partners
Team reset and leadership
Build a proactive, sales-led culture focused on growth and long-term partnerships
Lead, coach and evolve a team of c.8 to match the ambition of the turnaround
Create a culture of pace, clarity and ownership
Raise the bar on commercial thinking, data use and execution
Support and develop high-potential talent while addressing performance where needed
Senior stakeholder engagement
Share clear, insight-led performance updates with senior stakeholders
Communicate risks, trade-offs and actions with confidence and clarity
Partner closely with leadership to align third party strategy with wider business goals
Strong experience owning P&L in sales or commercial channel environments, ideally in Retail channel leadership / Marketplace / e-commerce / environments or similar. Experience in FMCG or large-scale retail environments is helpful but not essential
Proven success managing and growing retail and e-retail accounts at a senior level
Experience driving trading cadence, margin performance and in-year interventions
Track record of leading teams through change, turnaround or performance reset
Sharp commercial instinct with the ability to quickly identify what drives performance
Confidence negotiating trading terms and managing margin dynamics
Focus on outcomes over activity, with a bias for action
Comfortable operating in fast-paced, high-accountability environments
Experience in mid-sized, high-growth or PE-backed businesses is a plus
Decisive leadership style with strong ownership and accountability
Clear, confident communicator—able to move between detail and big picture
Comfortable challenging constructively to drive better outcomes
Preference for simplicity, pace and clarity over unnecessary complexity
