Area Sales Manager UK North (Scotland & Ireland)

At PWR, we are pioneers in automated robotic packaging solutions that transform food production lines across the world. From bakery and biscuits to snacks, pet food and confectionery, Fresh or frozen, our cutting-edge systems deliver unmatched performance, reliability and lifetime value.

What truly sets us apart for you is our culture. We work together—in a friendly, professional environment—where people feel trusted, supported and valued. Our culture is built on: Collaboration, Respect, Dedication, Innovation and Customer Focus.

We are seeking an ambitious, enthusiastic Area Sales Manager who thrives on building relationships and helping customers transform their production lines to spearhead growth across the UK North region. You’ll be at the forefront of expanding our instal base, championing our Smartline and Tailored robotic solutions, shaping our presence across multiple food manufacturing environments.

This role is territory-focused, field-based and suited to someone with drive, hunger and a “Go Anywhere” mindset—ready to explore opportunities wherever they arise.

Perfect for a driven Sales Manager focused on building a strong career in advanced automation.

· Owning and growing the UK North territory across PWR’s core market sectors.

· Achieving ambitious sales targets, selling PWR Smartline and tailored robotic solutions, while building a robust long-term pipeline.

· Building strong relationships with existing customers and developing long-term trust.

· Driving new business development—playing a major role in expanding our UK install base.

· Leading the full sales cycle: prospecting → order closure.

· Delivering accurate timely documentation and collaborating hand-in-hand with our technical concepts team to deliver customer-tailored-solutions.

· Maintaining accurate CRM and administrative records.