Sales and Marketing Officer - SACCO

Job Title: Sales and Marketing Officer Title of Supervisor: Sales and Marketing Team Lead Section/Unit: Sales and Marketing Overall Job Purpose Responsible for marketing the society and all products, educating the customers and projecting the society’s image positively. Roles and Responsibilities ● Aggressive recruitment of existing members into the FOSA and new members into the Society. ● Market all the Sacco products both savings and credit facilities in order to increase patronage ● Deposit mobilization through aggressive marketing of the deposits products to increase the society liability book. ● Aggressively market the loan facilities to the existing and potential members in order to increase the society’s asset book and revenue. ● Aggressively market the transaction activities of the Sacco in order to increase the non-funded income of the society. ● Aggressively market the Micro credit facilities in order to increase revenue from this business line. ● Training of potential customers who want to form groups and facilitate the formation of these groups. ● Educate the members/customers before and after they take loans to ensure that the loans taken are applied to beneficial use. ● Regular review of the society’s products with a view to facilitate their improvements to meet market demands and members needs while ensuring enhanced profitability to the society. ● Enhancing the Society’s visibility by regular email communications to members, updates on the website and social media. ● Initiate and ensure regular advertisements of the society’s products through acceptable and value adding channels including use of brochures, flyers, notice boards, media, e-mails and others. ● Maintain close relationships with the customers in order to ensure customer satisfaction and experience. ● Give periodic reports and circulations on sales and marketing activities ● Organize for and participate in members and customer forums to educate them and enlighten them on all Sacco products and services and address their concerns. ● Organize and facilitate all general meetings of the members. ● Conduct market intelligence to understand emerging customer needs, competitors actions and general market trends in order to recommend proactive strategies to the ● Society management. Academic Qualifications & Experience ● Minimum of Diploma in Business administration (Marketing Option) or its equivalent from a reputable institution. A Degree would be an added advantage ● Minimum of 3 years working experience in a financial services institution. ● Proficiency in MS Office suite. Key Skills and Competencies · Demonstrate the following skills and competencies: diligence, efficiency, respect, integrity, innovation and co-operation