Director of Sales - Broadline

Our client, Rise Baking Company, a growing food manufacturing company, is seeking a Director of Broadline Foodservice Sales to lead and accelerate growth across the broadline foodservice channel. This is a highly visible leadership role with significant influence on the company’s commercial strategy, customer relationships, and long-term growth incentives.

• →Lead and develop Regional Sales Managers and broker partners to drive profitable growth across the broadline channel
• →Manage strategic relationships with key distributors, GPOs, and Foodservice Management Companies
• →Develop and execute customer growth strategies, joint business plans, and promotional initiatives
• →Identify and secure new business opportunities while growing existing customer partnerships
• →Collaborate with internal teams to align sales strategies and business objectives
• →Provide sales forecasting, pipeline management, and market insights to support decision-making

• Bachelor's degree in business, Marketing, Sales, or a related field preferred
• Extensive Foodservice sales experience, including experience with broadline distributors, independents, regional chains, and brokers
• Proven track record of driving growth through strategic customer partnerships and managing relationships with key distributors, GPOs, and FMCs
• Strong leadership, analytical, and business acumen with the ability to influence cross-functional teams and drive results
• Self-motivated, results-oriented leader with excellent communication and relationship-building skills
• Willingness to travel 25–50% as needed to support customer and business objectives

Excellent compensation package, including a comprehensive benefits program. If you or someone you know would be interested in discussing this opportunity, please contact Rhiannon Stieger at rhiannon@curtisfood.com