Business Development Manager

United States·AustinFull-Timemid

SalesBusiness Development Manager

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Quick Summary

Overview

Ways2Well is redefining the future of healthcare. As a leader in regenerative and preventive medicine, we empower patients to take control of their health through data-driven, personalized care.

Technical Tools

SalesBusiness Development Manager

Ways2Well is redefining the future of healthcare. As a leader in regenerative and preventive medicine, we empower patients to take control of their health through data-driven, personalized care. We’re breaking away from outdated models—leveraging cutting-edge technology, digital care platforms, and bold thinking to deliver high-impact healthcare at scale.

The Business Development Director is a critical revenue-generating leadership role responsible for driving new business acquisition, expanding Ways2Well's market footprint, and scaling our core commercial offerings. This individual will architect and execute a comprehensive business development strategy targeting Membership Programs, Wellness Programs, and Executive Packages, the three growth engines of our expansion plan. This role demands a high-performance operator who combines a strategic mindset with relentless execution, building lasting relationships with high-value clients, corporate partners, and referral networks to fuel sustainable revenue growth.

Responsibilities

~1 min read

Own and exceed ambitious revenue targets across Memberships, Wellness Programs, and Executive Packages
Design and execute a disciplined, data-driven business development pipeline from prospecting through close
Develop pricing strategies, bundled offerings, and compelling value propositions to maximize deal value
Establish and monitor KPIs including pipeline velocity, conversion rates, ACV, and customer LTV
Partner with the CEO and executive team on revenue forecasting, budgeting, and commercial strategy

Lead new member acquisition campaigns, driving enrollment across all membership tiers
Identify and close high-potential member segments including wellness-focused professionals, athletes, and health-conscious consumers
Collaborate with marketing to develop targeted acquisition funnels, referral incentives, and retention programs
Analyze member lifecycle data to inform upsell, cross-sell, and renewal strategies

Identify and develop B2B corporate wellness partnerships with employers, insurance providers, and HR platforms
Build scalable group wellness program offerings that can be distributed across new markets and channels
Lead RFP responses, proposal development, and contract negotiations for corporate and institutional clients
Represent Ways2Well at industry conferences, wellness summits, and networking events

Cultivate and close high-value executive clients seeking premium, concierge-level health optimization services
Build a referral network of wealth managers, executive coaches, law firms, and private equity firms
Deliver tailored consultations and presentations for C-suite prospects and high-net-worth individuals
Ensure seamless client onboarding in partnership with clinical and operations teams

Conduct market research to identify new geographic markets, client segments, and channel partnerships
Develop go-to-market strategies for launches and market entry initiatives
Establish strategic alliances with complementary health, fitness, and lifestyle brands
Build a scalable business development infrastructure, including processes, tools, and team, to support rapid growth

Requirements

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7+ years of progressive business development, sales, or commercial leadership experience
Demonstrated track record of achieving and exceeding revenue targets in a high-growth environment
Experience selling B2C and B2B premium services, memberships, or subscription-based offerings
Exceptional relationship-building and executive communication skills
Strong analytical acumen with experience managing pipeline metrics and revenue reporting
Entrepreneurial mindset with the ability to operate independently in a fast-paced, scaling organization

Experience in health, wellness, medical, or lifestyle services industry
Existing network in the corporate wellness, executive health, or high-net-worth lifestyle sectors
Familiarity with CRM platforms (e.g., HubSpot, Salesforce) and sales enablement tools
Bachelor’s degree in Business, Marketing, Healthcare Administration, or related field; MBA a plus

This role operates primarily in a professional office environment with frequent travel required to meet clients, attend industry events, and support new market development
Hybrid work flexibility available; however, regular in-person presence at Ways2Well locations and client sites is expected to drive relationship-based business development
Travel estimated at 30–50% of the time, including regional and national travel for client meetings, conferences, partnership development, and market expansion activities
May work outside of standard business hours to accommodate client schedules, time zones, or high-priority business development opportunities
Fast-paced, entrepreneurial culture where adaptability, ownership, and a solutions-oriented mindset are essential to success
Exposure to clinical wellness environments, including diagnostic labs and treatment areas, may occur during client tours, onboarding activities, or partnership presentations
Regularly required to sit for extended periods, use a computer and phone, and operate standard office equipment; frequently required to stand, walk, and move between workspaces
Must be able to communicate clearly and effectively in person, over the phone, and via video conference; ability to hear and speak at a level necessary for professional presentations and client interactions
Occasionally required to lift and carry materials such as presentation equipment, promotional items, or branded materials weighing up to 25 lbs.
Must be able to read documents, analyze data, and interpret visual presentations; ability to concentrate and manage complex information in high-energy, fast-paced settings
Able to maintain high levels of energy and professional presence throughout long business days, multi-day conferences, and back-to-back client engagements